Bernardo Chua is among the world's most prominent names in direct sales marketing. The accomplished business person is best known for his role as the founder and Chief Executive Officer of Organo Gold. Organo Gold is a global coffee marketing company headquartered in Vancouver, British Colombia and with footprints in 39 countries across the world.
Chua began his career working in multi-level marketing and later became a marketing executive with Gano Excel in the Philippines. His Chinese heritage made him aware of the Ganoderma herb from an early stage in his life. From the onset of his career, Chua found that working in direct sales had many advantages. He, therefore, utilized his expertise in direct sales to grow the business rapidly and become the first person to market Ganoderma outside the Asian region.
In the year 2008, according to his CrunchBase account, Chua saw the need to establish an independent company that would scale up the use of Ganoderma products in the Western world. He founded Organo Gold in Richmond, Canada with only three employees. Organo Gold grew rapidly into one of the most renowned network marketing companies in North America. Within only five years of operation, Organo Gold was reported to be the 55th largest direct selling company in the world.
Organo Gold sells certified Ganoderma Lucidium products in the form of coffee, tea, nutritional supplements and personal care products. Ganoderma is a rare mushroom species found in the tropical parts of Asia. It grows on wood and the backs of trees in heavily forested areas. It is a very important mushroom in Chinese culture since it is used to make several types of traditional medicine. Asian medical practitioners have endorsed the use of Ganoderma saying that its long-term use builds a stronger body and assures a long life.
Chua is set on a mission to educate the world about the benefits of Ganoderma. He says that when people are well informed about his company's products, trust is built with distributors, consumers and other companies that are involved with his business. To Chua, the fact that Organo Gold has its headquarters in Canada, a country with strict guidelines for products, is in itself proof of the authenticity of their products.
His company's vision is to help people improve their lives and to achieve balance and prosperity. Since its inception, Organo Gold has changed the lives of millions of people across the world. Today, the company has over one million distributors around the world.
In 2015, Organo Gold officially opened a branch in Turkey making it the 39th country in which the company has operations. During the opening, Chua said recognized that coffee was part of Turkey's national culture and that he was confident his company would satisfy the country's appetite for quality coffee.
In his personal life, Chua appears as a motivational speaker, and maintains quite the large music collection.